Giving away free stuff is one of the most effective methods you can use to grow your mompreneur audience. But it needs to be done right.
What follows are some guidelines that I use to help grow my audience.
Make the Giveaway Only Appeal to your Target Audience
Don’t do a giveaway with any generic product or a gift card that can be used for a wide range of interests. Always make the giveaway for an item that is super targeted to your niche – perhaps even one of your own products!
Giving away something that appeals to everyone will attract the wrong kind of customers. Use this as an opportunity to filter out your potential reach to only those that would be the ideal audience for you.
Make the Prize Worthy of Catching Attention
Giving away something that is worth less than a dollar will not attract very many people. Your prize should be very attractive to a large group of people – and preferably only those in your target niche!
As I mentioned in a previous blog article – your mompreneur business should be focusing on a very small, focused niche!
Sell People on the Giveaway by how you Craft it
The announcement should be enticing. This is where some training in marketing can come in handy – for example, here is one of my favorites from Dan Kennedy:
- Put yourself in your target customer’s shoes – what would draw them in?
- Put yourself in your target customer’s shoes – what would turn them off about your giveaway?
- Sell your audience on how awesome the prize is
- Include images that are very visually appealing
- Try including video if possible
- Add a “PS” at the end with a call to action that asks people to join
Set Clear Rules
Follow all applicable laws and rules when doing your giveaway – you can see my list of giveaway rules here.
If you’re posting on Facebook, make sure to include words indicating that the contest is not endorsed by Facebook in any way. For example: “This contest is in no way endorsed by Facebook”
The rules for your contest should be clear and easy to follow:
- Set a deadline – 2 to 3 weeks recommended
- Make the steps easy to understand and choose tasks that are easy to follow (i.e., “comment with the word ‘contest'”)
- Avoid tasks that are vague, not easy to follow, or make it impossible for some to win (i.e., avoid “the person who shares this the most wins!”)
- Make it easy for people who discover your contest to learn about and join your group
- With all the attention you’ll be getting, what can you do to get some of the people to join your group?
Make the Announcement Engaging
Make your contest participants engage with you in some way in order to be entered into the contest.
- Focus on “engagement” to make social media platforms (such as Facebook) happy – get people to comment on the link to be entered into the contest
- Get creative about how to make the post viral. As one of the rules, what can you do to get people to share the post with others? But you have to say it in a non-direct way – social media platforms like Facebook don’t like “tag storms” on posts.
Make it Easy To Participate
Set the contest to be a randomly chosen winner so that everyone has a chance. You can give incentives so people get more chances to win, but don’t eliminate the chance for the people who do the bare minimum.
I strongly recommend AGAINST awarding it to the person who earns the most points – for example, avoid the kind of contest that awards the person who shares your contest the most. That will turn off a lot of your potential audience.
Announce it as Broadly as Possible
Post the contest everywhere that you have a presence. If you have a customer list, let them know about it!
If you have a FB group, make sure to post it to your FB page and then share the page post to your FB group – that allows your group members to share the contest outside of the group!
Remind People About the Contest
Remind people about the deadline 3 days in advance of choosing the winner. Then remind them the day before.
Some people don’t see every post you make – this is to catch those that didn’t see the first post. It may also nudge your existing participants to further share your post.
Remember the key to your giveaway is to grow your audience. It may cost you a little bit, but you’re paying for customers. That’s how the game is played these days! But your investment will be worth it. At some point, you’ll reach a tipping point with your audience size and it will start to grow organically 🙂