This article is part of a 10-day challenge designed to help mompreneurs start a business. To start the challenge, visit Mompreneur Bootcamp.
What do you want to sell?
Maybe you want to sell personalized tumblers? How about custom t-shirts? Maybe you’re a Cricut guru who can produce beautiful signs? Or maybe you’ve caught onto the popularity of personalized keychains, iPhone cases, or earrings.
I want to teach you a new way to think about the products you craft and sell. I want to teach you to position your crafts as unique products.
Your product needs to have something unique about it that make people buy yours rather than someone else’s. This is called a “Unique Selling Proposition” (USP) and is one of the most well-known marketing phrases in the world.
If you don’t have any ideas on how to make your product unique, I’ve got a way to make it happen: Niche down.
In our crafting world, the way to create a USP is to start by “niching down“. This means to make your products cater to a very specific, small, and focused audience: a niche!
By niching down, your products will have special appeal to a very specific customer. You might not sell as well to customers outside of that niche, but you suddenly jump out as the best product to a small group of customers.
Examples of Niching Down
Let’s pretend you’re a parent of a first grader, and you’re looking for a gift for your child’s teacher (Yay! I’m a former first grade teacher!). You decide that you want to buy a personalized tumbler for the teacher.
Which of the following would you be more likely to buy?
- Personalized Tumblers – Tell me what you want and I’ll make it for you!
- Teacher Appreciation Tumblers – Tumblers customized for your child’s elementary school teacher!
Assuming the offers are roughly equal, the tumbler that looks like it caters to the customer’s specific needs will likely get the sale. It’s niched down!
Products for the Niche
When choosing a niche, you should be able to identify 3-5 products that you can start immediately selling to that niche. It’s OK to even more ideas for the niche, but I recommend 3-5 to start with just to keep you focused. If you’re having a hard time coming up with 3-5 products, it’s probably time to move on to a different niche.
You may choose multiple niches to sell in, but each niche will require different marketing strategies. It’s a lot of work for one, so be careful of expanding too much at first. Expand later on after you’ve mastered one niche.
Got your niche?
Have you identified your niche yet? Is it a really narrow, targeted audience? If so, you’re ready to move on to the hardest part of this bootcamp:
No, seriously. It’s HARD coming up with a great name!
Based on what you have learned in this article, create one action item to do something new for your business and write it down in your MOMPRENEUR JOURNAL! Then do it! Focus on one little action item at a time and soon, your business will be booming!
What's the next thing to learn? I cover it all here - browse through and find an article to read!
You got this, mama!