This article is part of a 10-day challenge designed to help mompreneurs start a business. To start the challenge, visit Mompreneur Bootcamp.
A Place to Call Home
Now that you’ve reserved your business name everywhere, it’s time to focus on building a home base. Your home base is the social media platform where you’ll focus your most effort to gather customers.
Side note: I think building a website is a better home base, but that’s waaaaay too advanced of a topic for a 10 day bootcamp
Only build One Home!
The temptation for most of us is to build up your presence on each social media platform – Facebook, Instagram, Pinterest, etc. But stop right there – DO NOT TRY TO MASTER EVERY SOCIAL MEDIA PLATFORM! You’re a working mom, and it is too much to do all by yourself.
Instead, focus on one platform. Where do your customers hang out? That’s where you want to build your home base.
Yes, you should have a presence on all social media platforms so that people can discover you. But each platform should be pointing customers back to your home base.
You should absolutely use your logo as your image for your business account, but don’t use it as your avatar for your personal account. Keep your business and personal accounts separate so you don’t alienate your friends.
For your avatar image, I would strongly suggest you use a photo of yourself.
At this stage of your business, you are the brand and by putting yourself on display, you help build a connection with your audience. As a mom running a small business, you have one of the best selling points available on the market today: you can personally connect with your customers. Wear that badge proudly and let them know how small your business is!
The right way to do photography is to get a professional and pay for “brand photography”. However, that’s super expensive. Unless you have that kind of money, you’ll have to find a cheaper way to get a photo that really pops. There are a bunch of apps on your phone that will help. For example, on my iPhone, I use “Microsoft Selfie”.
Design Studio and Bitmoji
Use some modern apps to create a caricature of yourself! I haven’t done this, but I have seen some great results! This tip came from Brittani at Glitter Bee Boutique.
Check out the image she generously made for me using these tools!
Face is Important!
However you decide to get the photo, make sure your face is really prominent. Have it take up most of the frame. Most people will see your avatar as a tiny icon on their phones, and they won’t be able to identify much detail. Having your face prominent to the phone audience will significantly help you build your brand, because most people use phones these days.
Home Base Profile
Take some time to fill out your home base with basic information about your company. What is the niche you are focusing on? Customers should be able to quickly figure out which niche you’re all about by a quick glance at your home base’s profile.
After you get your business rolling, you should develop a habit to constantly update the home base to reflect how well you cater to your niche. This is one of the major entry points to your business, and you customers should be able to immediately recognize that you have what they want. You’ll learn what they want as you go.
After you’ve set up your home base profile, consider going back through all of the other social media accounts that you reserved. Populate your profiles similarly, including the same images. But make sure to immediately state that customers can get hold of you through your home base, and give them a pointer. Let the know that you aren’t very active on that platform, and they can find you at your home base.
Now that your home base is set up, you will want to get in the habit of cultivating it. Make it look alive!
Start learning how to post content to it, and figure out what kind of content might be interesting to post to it. It will be lonely at first, but 3-6 months from now when you start getting steady traffic, they will look at your history and will be happy to see that you’re super active.
What do you post? That’s up to you, but here are some ideas:
- Tutorials for how to do some crafting technique
- Post new related to your industry / niche
- Repost content from influencers in related niches
- Learn something new and document your journey
- Do product reviews of products from other companies that are of interest to your niche
- Provide general mom inspiration
After your initial set up, you’re ready to move on to the next day. How will you track customer orders? Get started here:
Based on what you have learned in this article, create one action item to do something new for your business and write it down in your MOMPRENEUR JOURNAL! Then do it! Focus on one little action item at a time and soon, your business will be booming!
What's the next thing to learn? I cover it all here - browse through and find an article to read!
You got this, mama!