This article is part of a 10-day challenge designed to help mompreneurs start a business. To start the challenge, visit Mompreneur Bootcamp.
In the world of crafting mompreneurs, a PROFILE PICTURE is the probably most important part of a social media profile. I say “probably” because most crafting mompreneurs haven’t yet hit it big and still use social media to generate business.
A good profile picture can immediately give people a reason to click into a profile to learn more. I would argue that a link in your profile to your shop is a very close second place, so don’t neglect that. But the picture is what initially draws people in.
If you’re successful enough in your crafting business that you no longer gather customers solely through social media, then congrats! But my advice is not for you. It’s for those who are still ramping up.
What should you use for your picture?
The picture you choose should cater to the micro niche audience you want to target. If you’ve been following my blog, you know you should be focused on a small group focused on one specific interest (I call this a “micro niche”). What would most appeal to your niche audience?
Here are some ideas:
- Logo (most people do this)
- Personal photography
- Artistic rendering of a personal photo
- Most popular product
Here is a nifty little trick to create an artistic rendering of a personal photo: Use https://fiverr.com. You can pay an artist $15-$20 to create a rendering of a photograph. For example, you may want to produce a Disney cartoon rendering. Here is an example from an artist on fiverr (https://www.fiverr.com/otido4u):
Unfortunately, my first attempt at a Fiverr artist rendering was not successful. The artwork didn’t turn out all that well. The life of a commissioned artist must be really difficult, because your clients can’t accurately tell you what they want made.
Here are the general guidelines I use for profile pictures:
- Focus on one subject – eliminate the noise!
- Fill the frame
- On smart phones, the picture will already be tiny. Don’t make your picture subject even smaller.
- For personal photos:
- Eliminate background or have it blurred
- Use a headshot (preferably shoulders and up)
- Show your face
- Smile and show teeth
- Consider using colors consistent with your brand (on clothes, background, brand logo, etc.)
- Make your photos pop by editing them in software
- If you don’t know how to do this, search on https://fiverr.com for “enhance photos” and pay someone $5-$10 to apply some lightroom filters for you. That’s like giving up a cup of coffee to get an amazing picture!
Avoid Common Mistakes
There are mistakes to avoid when choosing your profile picture:
- Avoid too much detail / noise
- Instead, focus the picture on one subject
- Avoid pictures of pets, kids, or anything else not related to the business
- Kids and pets are fun, but it is too much detail for a tiny profile picture
- Avoid body shots
- Focus on a face if using personal photography
- Avoid head only shots
- I recommend shoulders to top of the head
- Avoid using a logo for your PERSONAL profile
- Logo for a business profile is fine
Take the time to create a profile picture that pulls in your audience!
After you’ve got your profile dialed in, you’re ready to start growing your audience! Check out my 7 tactics for growing a mompreneur’s audience to get some ideas of how to do it!
Based on what you have learned in this article, create one action item to do something new for your business and write it down in your MOMPRENEUR JOURNAL! Then do it! Focus on one little action item at a time and soon, your business will be booming!
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You got this, mama!