This article is part of a 10-day challenge designed to help mompreneurs start a business. To start the challenge, visit Mompreneur Bootcamp.
QR Codes
I use QR CODES in my product inserts to get a customer to go to a website. This is what a QR code looks like:
If you’ve been following many of my marketing for mompreneurs blog articles, you know that I believe in these 2 things for product inserts:
- You should absolutely include a product insert
- You should give customers a “call to action” on the product insert
And a QR code is a vital part of this strategy – it brings them from your product insert in the physical world into your chosen computer virtual world!
Call to Action
There are a ton of different things you could do for a call to action, such as ask them to join your community or give them a coupon for purchasing another product from you. But each of these things requires customers to go to a website.
How do you get a customer to go to a website from a product insert? I use QR codes.
These days, everyone who gets your products will have a smart phone. And smart phones come with a cool feature of recognizing the QR codes from the camera. Try it out!
- Get on a computer
- Go to Bing’s QR code generator
- Type in a website address. For example, https://facebook.com
- Point your phone at the QR scan code that appears
- Your phone should offer to take you to that website!
If you put a QR code on your insert, the vast majority of your customers will be able to use it.
Teaching People on how to use a QR Code
That said, you might need to educate people who aren’t familiar with the concept of QR codes. I put a quick explanation in next to the QR code. I also spell out the website address for those who can’t figure it out. This is what it looks like:
If you want to use this, here are the graphics by themselves:
How to Generate a QR Code
To generate a QR code, Bing has one available here:
https://www.bing.com/search?q=qr+code
Just type in or copy/paste the address of the website, and you’ll get the QR code! The image displayed can be saved to your computer, or you can copy/paste it directly into your graphics design app.
That’s it! Include a QR code and give your customers a call to action!
In case you need some ideas of where to use QR codes, here are some articles where I discuss product inserts:
- 6 easy steps to starting mompreneur marketing
- Marketing your mompreneur crafts without paying extra money
- 7 tactics for growing a mompreneur’s audience
Homework Assignment
Based on what you have learned in this article, create one action item to do something new for your business and write it down in your MOMPRENEUR JOURNAL! Then do it! Focus on one little action item at a time and soon, your business will be booming!
What's the next thing to learn? I cover it all here - browse through and find an article to read!
You got this, mama!
